I have been a user of Sprout Social for over 5 years and spend money EVERY month to keep the data coming. As a social media marketing company, it's important for all of my clients to know how effective their campaigns are. After playing around with Vaizle, I have found great value in their robust analytical data and the ability to compare my clients to their competitors. Another great feature you will LOVE is the custom REPORTS!!! This feature alone is invaluable!