The Problem
The team had the data. Getting to the answer was the slow part.
XOR Labs already had dashboards, spreadsheets, and data across client accounts. The slow part was moving through each account, rebuilding the context, and finding the answer behind a performance change.
With daily checks and weekly reporting across 55+ clients, Monday mornings could disappear into comparisons and account reviews before the team reached the actual decision.
The Change
Start with the question, not the dashboard.
Vaizle moved the starting point closer to the decision the team actually needed to make.
Open accounts → rebuild context → compare periods → find the change → prepare the insight.
Ask the question → investigate the change → drill down → decide what needs attention.
“I don't always need someone to prepare a report first. I can check what is happening, ask the next question, and decide where the team needs to dig deeper.”
Account Audit
A full account audit, without the usual setup time.
Analysts could move straight into the investigation instead of rebuilding the account history first.
Across the Agency
Three jobs. One shared client context.
The same context supports the work clients see every week—and the work that happens before a pitch.
Analyze
Investigate performance changes, audit account structure, and find where the team should focus next.
Report
Turn recurring account checks into clear client updates without rebuilding the same report every week.
Pitch
Review a prospect’s marketing setup, identify likely gaps, and enter the pitch with specific observations.
Because the account context is already available, new team members can also get to useful questions faster.
