DMI FinanceThe Challenge
More leads were not the goal. More converted leads were.
DMI Finance wanted to scale its personal loan and business loan campaigns. But generating more leads did not automatically mean acquiring more customers.
Some campaigns looked efficient at the lead stage but produced fewer converted leads later. The team needed a faster way to compare campaign performance with actual customer outcomes.
The Change
Optimize for what happened after the lead.
DMI Finance added conversion data from Google Sheets alongside its campaign data in Vaizle. The team could then ask what produced converted leads, where CAC was increasing, and what deserved more budget.
Follow low CPL → assume lead quality → spread budgets across the account.
Compare campaign and backend data → find real conversion drivers → scale proven campaigns.
The focus shifted from generating more leads to generating more customers at a lower cost.
Scale Without Losing Efficiency
Spend grew 15%. Converted leads grew 26%.
Converted leads grew faster than spend. At the same time, the lead-to-conversion rate improved by 62% and CAC fell by 9%.
The account achieved more scale and better lead quality at the same time. The result came from putting more budget behind proven campaigns instead of raising budgets everywhere.
Vaizle in the Workflow
How Vaizle helped DMI Finance decide what to scale
Vaizle gave the team one place to compare campaign activity with the backend result that mattered most: converted leads.
Add campaign and converted-lead data
DMI Finance linked campaign performance with converted-lead data from Google Sheets, so both sides of the customer journey could be reviewed together.
Compare campaigns with simple questions
The team could ask which campaigns, creatives, audiences, or language groups were producing stronger conversion quality at a healthier CAC.
Move budget toward what was working
DMI Finance could increase spend on proven campaigns while refreshing or limiting the parts of the account producing weaker results.
Campaign Drill-Down
Find the campaign group driving account growth.
Vaizle let the team compare campaign language, spend, converted leads, and CAC. In DMI Finance’s case, Hindi campaigns stood out: converted leads increased by 50% while spend increased by 47%.
The value was not Hindi itself. It was knowing exactly which campaign group deserved more budget.
Questions Answered Faster
