Customer Story · DigitalROI

How DigitalROI lowered CPL by 22% and responded to account changes 2.5× faster

DigitalROI uses Vaizle to watch client accounts, receive email alerts when performance moves, and quickly understand what needs attention.

DigitalROIPerformance marketing agency
DigitalROI team at a Meta agency event
Agency growth story
~22%Lower cost per lead
~18%Higher conversion rate
2.5×Faster response to account changes

Estimated improvement across selected client accounts.

The Challenge

Checking every client account took time. Small changes were easy to miss.

DigitalROI needed to know when lead costs increased, conversions dropped, or spend moved without waiting for the next account review.

Opening every account manually took time. Even after noticing a change, the team still had to understand why it happened before deciding what to do or what to tell the client.

The question that matteredWhich client account needs attention right now?

The Change

Important account changes now come to the team.

DigitalROI set up Vaizle email alerts across client accounts. When an important number moves, the team gets an email and can open Vaizle to investigate.

Before

Open each account compare the numbers notice a change start investigating.

With Vaizle

Get an email alert see which account changed ask why respond.

The team could stay ahead of client accounts without watching dashboards throughout the day.

Always-on Account Monitoring

Every client account stayed on the team’s radar.

Vaizle checked the numbers in the background. When a key metric dropped or moved beyond the team’s limit, DigitalROI received an email instead of waiting to find it later.

Without alertsFind the change during the next manual check
With VaizleGet an email when an important number moves

The team could then ask Vaizle what caused the change, check the affected area, and decide whether to act or keep watching. This helped them respond sooner and made client conversations more confident.

Vaizle in the Agency

How Vaizle helped across the agency

Vaizle brought account monitoring, analysis, and follow-up questions into one simple workflow.

01Monitor

Know which account needs attention

Scheduled email alerts highlighted meaningful changes in cost, leads, conversions, or spend across client accounts.

02Understand

Ask what changed and why

The team could open Vaizle, ask a question, and use follow-ups to reach the account, campaign, or creative behind the result.

03Respond

Act sooner and update the client

DigitalROI could make a focused change, share a clear reason with the client, or keep watching when no immediate action was needed.

Vaizle features used
Email alertsScheduled account checksMeta Ads analysisGoogle Ads analysisFollow-up questionsHistorical comparisons
“Vaizle helps us stay on top of client accounts without checking each one throughout the day. When an important number changes, the team knows where to look and can respond faster.”
Vikas ManglaChief Executive Officer, Digital ROI

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