facebook ads roi calculator
Whether you’re an eCommerce generating direct sales or a SaaS company aiming to get demos booked, this will help you set realistic RoI expectations.
Use this Facebook Ads RoI calculator to predict RoI on your next Facebook Ads campaign and also find the breakeven ROAS for your business.
There are tons of metrics to manage when you start buying media on Facebook. How do you know if it will give returns? What will be your breakeven ROAS?
Find if your Facebook Ad campaign will be profitable
In case you have not decided a budget, you can choose any estimate. Once all fields are filled, you can move the budget bar to experiment with various ad budgets.
$
This is the cost you’re paying your agency or a freelancer you’ve hired to manage your Facebook ads campaign.
$
This includes the cost of using any marketing tool or services you use with your Facebook Ads campaign. For instance, chat bot setup cost, chat bot tool, etc
$
Number of link clicks you expect to get in a month.
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How many people who visit your website end up turning into a lead?
%
How many leads are you successfully able to close into a winning deal?
%
This number again can vary with time and product offerings. If you’re new to business, you might not even have a rough idea of the lifetime value of a customer. Again you can experiment with various numbers to see what LTV will make you profitable.
$
Expected CPC:
$ 0.2
Number of leads:
180
Cost per lead:
$ 6.667
Value af a lead:
$ 10
Expected revenue:
$ 1,800
Customer acquisition cost:
$ 133
Return on Ad Spend (RoAS)
50%
Expected Profit
$ 600
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