facebook ads roi calculator

Whether you’re an eCommerce generating direct sales or a SaaS company aiming to get demos booked, this will help you set realistic RoI expectations.

Use this Facebook Ads RoI calculator to predict RoI on your next Facebook Ads campaign and also find the breakeven ROAS for your business.

There are tons of metrics to manage when you start buying media on Facebook. How do you know if it will give returns? What will be your breakeven ROAS?


Find if your Facebook Ad campaign will be profitable

Your Estimated Monthly Ad Spend:
$100 K    

In case you have not decided a budget, you can choose any estimate. Once all fields are filled, you can move the budget bar to experiment with various ad budgets.


Agency Fee (if applicable):
$10 K    

This is the cost you’re paying your agency or a freelancer you’ve hired to manage your Facebook ads campaign.


Other Costs (if any):
$1 K    

This includes the cost of using any marketing tool or services you use with your Facebook Ads campaign. For instance, chat bot setup cost, chat bot tool, etc


Expected Link Clicks Per Month:
10 K    

Number of link clicks you expect to get in a month.


Website Conversion Rate (Leads):
  0 %
90 %    

How many people who visit your website end up turning into a lead?


Lead to Customer Conversion Rate:
  0 %
100 %    

How many leads are you successfully able to close into a winning deal?


Average Sale Value:
$10 K    

This number again can vary with time and product offerings. If you’re new to business, you might not even have a rough idea of the lifetime value of a customer. Again you can experiment with various numbers to see what LTV will make you profitable.


  • Expected CPC:

    $ 0.2

  • Number of leads:


  • Cost per lead:

    $ 6.667

  • Value af a lead:

    $ 10

  • Expected revenue:

    $ 1,800

  • Customer acquisition cost:

    $ 133

Return on Ad Spend (RoAS)


Expected Profit

$ 600